How to Grow Your Substack Without an Audience
In a non-cringey way...
How can I grow my Substack without an audience?- This is a question I’ve been getting a lot lately.
And to be honest- the thought of sharing growth strategies and hacks makes me cringe.
I have one too many scars from people in the online space telling me “if you just do XYZ you’ll make it!”
And yet… I totally understand the question and curiosity.
And I’m grateful to share that Substack has built-in ways to help you grow your publication- even if you’re at square one.
I’m not talking about millions of subscribers overnight but in the past year and a half over 573 wonderful people have found and subscribed to my Substack simply from:
Being here
Making conversation and connections on the platform
And titling my creations in an SEO friendly way.
So the quick answer is- being on Substack can help you find a few like minded friends who want to consume what you’re creating.
But if you’re asking this question- you’re probably looking for more.
So here’s my contrary philosophy on growth + the few things I do to help my readers find me:
My hope is that this video gives you the clarity and encouragement you need to start growing your Substack without an audience.
You don’t need to have it all figured out—all it takes is creating from that authentic “I HAVE to share this” place and connecting with your community…. one layer at a time.
And if you’d like to go deeper, I created something to make the process even easier:
Inside, you’ll get not only my How to Start Your Substack mini-course, but also access to all of my mini-courses designed to help you expand your work and grow.
Plus, I’ve added new AI bots
—including a Growth Bot that uses my years of experience to help you figure out which strategy makes the most sense for you to focus on next, and exactly how to implement it for your unique creations.




