Abby Beach, founder of the RV Social Lounge, hung out with us at the Mompreneur Co. Studio this week to share the story of how she turned the concept of “I wish I could go out with my friends, but… we don’t want to get dressed up, but… we also don’t want to be at home” into a full-blown business.
It was a wild and impossibly quick ride from the initial idea until she had her first client book her beautifully curated and Instragrammable RV for a girls night. We’re talking less than one month between having the idea and having a new RV in her driveway.
Abby said her approach was never overly planned or researched, she just took decisive action and adapted to challenges along the way — like the time they lost the only set of keys in the build-up to opening weekend, or the time they blew out a tire on the way to filming a featured news segment. Yep. Talk about true tests of thriving in the chaos and accepting what’s in and out of our control.
Abby said she’s grateful she trusted the process and had a vision for the big things more so than the little details — all the risks and costs she knows about now might have scared her away from ever trying.
In this episode we also talk about how much her kids love being included in the business and what’s next for the RV Social Lounge in the holiday season. You’ll also hear Abby’s clever strategy for promoting her business through Facebook Marketplace and why she thinks it works so well for attracting qualified leads.
Learn more about Abby & RV Social Lounge:
Follow Abby on IG: @thervsociallounge
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121. Taking Decisive Action and Trusting The Process with Abby Beach