Hello, Hello! Welcome to Tuning In.
This is a long time coming!
I, first off, should introduce myself- Hi, I'm Megan!
You may have been in our community for a while or this may be your first time joining us here. I’m just so, so grateful to have you.
To give you a little bit of background in case you are new to our world
📸: Bianca Lea Morra
I am a mom, an entrepreneur and a Podcast Studio co-founder with my amazing husband, Collin. Our kids, Jack and Sophia, are at the current time of this writing, 4.5 and 3. And we live in the sweetest town outside of Cleveland, Ohio- called Chagrin Falls. If you are a Gilmore Girls obsessed woman like me (I'm on the 15th time around watching it) we live in the real-life Stars Hollow. 😍 Complete with a rubber duck race down our river and waterfall and a popcorn ball-drop for our NYE celebration! (It’s a magical place✨)
📸: Bianca Lea Morra
We just love the way we're living life. And really, that's the impetus for what we’re doing here.
Why I’m launching a Substack
Tuning In is this platform that I've wanted to create (albeit I didn't know what in the world I wanted to call it…. which is really what's held me up from creating it…. but not blabbering on about it 🤣… for the past couple months.)
📸: Bianca Lea Morra
This concept of Substack and having a space to come where we can really build community, interact with each other, and in a really thoughtful and intentional way- share the work we're doing in a format that I actually enjoy receiving as a reader- are a few of the many reasons why I wanted to start a Substack.
When I came across it more recently, from a slow living podcast that I followed, I just thought it was so cool. I thought it was so cool to have a “blog” all hosted in one platform where people are already hanging out. It kind of reminds me of the days when Blogger was a thing.
Email Marketing You Actually Want to Consume
As a business owner, we always hear email marketing is SO important. But the problem I've always had with it is: Email is the place where things go to die for me. As a mompreneur, we gotta give something up. We can't, and don’t want to, do it all all the time. And email is that thing for me- when I see newsletters in my inbox oftentimes I just hit delete.
But come to learn with Substack, there is this beautiful opportunity to email market in a more user friendly way.
It's email marketing but in a way that we want to consume it, an archive so new followers can binge the potent messages we’ve already created AND it offers community . Which made me think to myself: “Wow, this is that thing that brings it all together.”
As a podcast host, I'm already creating potent content that I want people to see. I put it on our blog and then also, distill it down for an Instagram Carousel so people have a space they can comment on it and connect with it. But it's this siloed and disjointed way to create when instead this one thoughtful piece can really fuel all the things that you do.
As a mom, the app is amazing because I can intentionally subscribe and consume the content I’m interested in in one spot (and also know if I’ve read it before… which I’ve reread blogs I’ve found on Pinterest many a time.) Versus in email where the information is cluttered among my other work and personal messages. Plus my brain simply doesn’t want to consume that type of content in that location.
Another game changer feature is the % read marker. As you're reading a piece of content, it remembers where you left off. So when your kids inevitably need you and you need to set the article down and go back two days later to finish it- boom! You know where to go. It's such a supportive feature to have and a beautiful piece of the puzzle that I’ve also noticed brings me back to the app before heading to social- I’m consuming more intentionally and sometimes simply less.
📸: Bianca Lea Morra
Substack also offers a place for community, a place where we can actually converse about the topic that we're discussing which has been something that's missing from the podcasting space. Right now you could have a beautiful conversation on your podcast and then you have to say: go meet me somewhere else where only a percentage of people will see your content and join in on it.
And so this is why, as a business owner, as a mom, as a consumer and as a creator- I've fallen in love with this concept of Substack. And I'm just so excited to get to play with it, not only for ourselves, but for our clients and community as well. To be able to see where this platform can take us in a very intentional way.
What you can expect from “tuning in” 😉 to this Substack… I couldn’t help myself
📸: Bianca Lea Morra
I want to be here as a mirror, as a reflector and allow you to connect with your inner knowing just as I am in my mompreneur journey and also help you find a new way of thinking.
Some of my core values include: truth, limitless living, endless possibilities and ease. And so you're going to feel that in everything that we do.
These are the types of conversations and topics we're going to talk about in a business lens, in a mom lens, really tuning in with why are we doing the things that we're doing. Can we shift into a way that feels really good? That's tuned in with us? Allowing us to create community around these topics that we're interested in.
In community, we are going to explore slow living (which I’m on a journey towards,) really thinking about mindful momprenuership (aka: Are we showing up intentionally? Are we supporting ourselves, our family and our schedule in the way we want to?) And in doing so, that also leds itself to this concept of feminine business/feminine marketing.
I'm just so taken with it. It's the same concept of slow living just in this marketing lens. I recently came across this article, from a fellow feminine marketing mentor where she mentions how the core of this topic is about discoverability vs. visibility. And I think that's a major point that we'll end up hitting on this platform too, simply because of the work that we do.
It's all about: how do we show up as our authentic selves? Create deep connection, not only with ourselves, our message, our family, but the people that are around us, like our ideal clients and our community. And, how do we do that in a way that attracts the people to us- that's more in the feminine, less in the masculine. That allows us to slowly live and be and feel alive, in a way that feels good to us.
Lastly, we will also be sharing our journey into familypreneurship, as we bring Collin full-time into the business and unschool our kids.
📸: Bianca Lea Morra
I’ve found that as I tune into myself, share my experiences with others, and listen to others share their experiences too- it helps us all unlock a deeper way to tune into ourselves.
Mom life and entrepreneurship life, they go hand in hand. Each of these aspects influence one another- so we're really excited to share in community.
Most often, you can expect to hear me hop on the mic and share my ahas from the day that fall into these categories of slow living, mindful mompreneurship and feminine marketing strategies and prompt you to do the same. Obviously there's a beautiful play on words with: “Tuning In,” as podcast studio owners, podcast producers, and a podcast host myself- so we’ll be hitting on those topics too.
📸: Bianca Lea Morra
Ultimately, I really want to provide this community, this space for moms like me, who want to:
Do life differently
Have a positive growth mindset
Live slow
Follow their dreams and passions
To be around for the moments with their kids but also do what they love to do
Who want to support others and spread and share their messages
And who want to truly feel alive in the moments of their day
So, here’s to trying new things! I'm so grateful to have you on this journey. And this is the beautiful thing about this platform- I can say comment below here on Substack!
Let me know:
More about you and your mompreneur journey
Topics you want to hear
People you might want to hear from
And if you have a topic you want to share- comment that too!
I would love to get to connect with you and to support you in community.
I’m so grateful to have this place to start playing with and I'm honored to have you along on this journey.
Welcome to Tuning In!